This is a complex technical sales role which will entail communicating with consultant cardiologists on clinical and technical issues. The sales cycle is quite lengthy and it can be up to 12 months before a sale is achieved. The first part of the process is to build relationships with the cardiologists and get them to trial the products. Another important aspect of the role is to understand the decision making process within the hospitals which will involve the cardiologists, chief technicians and supplies.